I’ve become fond of LinkedIn, mainly because of its newsfeed. A lot of news outlets and companies share updates from their sites, and LinkedIn has made an efforts to get “influencers” to post to their profiles. It’s not perfect (I follow Quartz, but never seem to see articles they post in my feed), but I find it an interesting, if eclectic information source.
Of course, a lot of business news outlets like Fast Company and The Muse often post articles about how to maximize your LinkedIn profile. It’s sort of like how Oscars voters like to give the Best Picture award to movies about Hollywood. Anyway, a lot of the tips are geared towards people who are looking to get hired or are trying to market themselves to their industry. Although I’m not looking for a job or trying to be an “influencer,” I like reading those suggestions to improve both the way I present myself and the way I share information on the site.
I’ve been thinking about this a lot lately because I am about to switch employers for the fourth time since I started my current job. I took the opportunity to change my LinkedIn profile to reflect both my steady job of seven years and nine months and my rotating cast of employers. I kept my job details in the main job description, then left the description fields blank for the contract staff companies. This way I don’t have to copy and paste my job description every time I switch companies. I am also able acknowledge my employers but connect my place of work to my profile, which makes it easier for my colleagues to find me.
To wit: I used the same format for my previous long-term contract position and within an hour, a former colleague of mine at NOAA reached out to connect. It makes a difference.